Sportswear brand Champion heroes female bosses in celebration of exclusive Women's pop-up at Selfridges
This season's collection takes inspiration from the brands rich American athletic-wear heritage, with iconic pieces re-invented boasting fresh colourways, to suit the autumn/winter season. Hero products such as the Champion Reverse Weave, velour tracksuits and the long-lasting trend of oversized sweatshirts will all be available to shop within the exclusive Selfridges pop-up.
In celebration of the pop-up, Champion and Selfridges partnered with presenter and writer Cora Delaney, to recruit a host of female bosses who are successfully stamping their mark, in industries that are predominantly male-led. Shot by rising photographer Daniela Monteiro, the lo-fi style campaign features Femme Fatale, an all female run tattoo studio in East London, founded by Grace Neutral; skateboarders and model's Savannah Stacey Keenan and Aimee Gillingwater who founded the all-girl skate group Bowl Babes and film director Mollie Mills who has created content for the likes of Boiler Room, Adidas, Nike and more.
I may be biased but I do love it whenever there is an opportunity, to celebrate awesome women. Female empowerment is beautiful, a necessary cause that gives all women the courage to be their best selves, no matter the role they play in society! Here's to a new-wave of women pushing aside outdated gender roles. #BeYourOwnBoss!