Klarna wants your heart to beat for a pair of iconic sneakers
Sneakers have a place in everyone’s home, so it’s no surprise that the global sneaker market is thriving. But for many sneakers are more than just a practicality, they represent a form of personal style. True sneaker fans watch closely and wait, patiently anticipating the next limited edition drop, but are often pushed from the chance of winning by online sneaker bots. That’s why Klarna and Highsnobiety have come together to create this Heartbeats 4 Sneakers raffle.
The first drop of its kind, the Heartbeats 4 Sneakers raffle aims to empower only real sneaker fans to get their hands on what they love; only those who can prove their passion for sneakers will be able to enter.
Streetwear and sneaker experts, Highsnobiety have collaborated with Klarna, the leading global payments and shopping service, to create Heartbeats 4 Sneakers. The world's first sneaker drop and raffle, using heart-rate technology, giving all sneaker lover’s the opportunity to get their hands on some of the most iconic and sought after sneakers from the last decade:
1. Adidas Originals Yeezy Boost 750 OG (2015)
2. Acronym x Nike Presto Mid (2016)
3. Virgil Abloh x Nike Air Jordan 1 Chicago (2017)
4. Sean Wotherspoon x Nike Air Max 97/1 (2017)
5. Daniel Arsham x Adidas Futurecraft 4D (2018)
After careful consideration, Fabian Gorsler, Highsnobiety Sportswear Editor and sneaker expert announced that, “these five sneakers have been chosen based on the impact they had when they dropped and their lasting influence on sneaker culture since then.”
It’s said that sneaker bots have taken over the sneaker loving community, increasing the chance of success by creating numerous accounts and checking out items when purchasing in as little as 0.2 seconds. As close to 100% of traffic on hyped sneaker releases comes from bots. Meaning the real fans are prevented from getting a pair of limited edition sneakers when released.
In order to ensure only true fans, aka real people, are in for a chance to win, you must use your heartbeat to enter. Using new technology, the sneaker lovers heart-rate will be measured by putting their finger on the camera lens of a smartphone or desktop; ensuring only those who have a heartbeat for sneakers can enter.
This is a chance for true sneaker fans to fairly have a chance of winning some of the most sought after sneakers. While commenting on the belief that everyone should have the chance to get what they want when shopping, the CMO at Klarna, David Sandstrom feels it was finally time for “a sneaker raffle where your chance to win is purely based on your love for sneakers.”
Desperate to get your hands on a pair? Be sure to head to heartbeats4sneakers.com to enter the raffle now and also party from home tonight, with a stellar DJ line up for the official virtual launch party, 6pm – midnight on sneakerbeats.tv.