adidas Originals celebrates creative queens of the Nordic scene for it’s launch of the new FALCON silhouette
The resurgence of the 90’s is in full swing, from R&B tunes to fashion staples heavily influenced from an extremely noteable time in history. Yesterday, adidas Originals re-introduced their 1997 Falcon Dorf runner shoe, a homage to the attitude of the time and it’s strong creatives, who shifted boundaries and paved the path for future rebels.
Women like the Spice Girls and Thelma & Louise were pinnacle names from the 90’s. They went against the norm, dared to be different and brought to life the necessity of ‘Girl Power.’ Fast-forward to today’s era and there is now an amass of incredible women, creatively expressing themselves through a number of different art forms. The global campaign for the Falcon is fronted by Kylie Jenner, born in the same year as the Falcon Dorf and renowned amongst some of today’s generation, as a young female entrepreneurial boss.
Big celebrity names aside, we absolutely love the approach the adidas Nordics team took, to reintroduce the Falcon silhouette. With the aim to shine a light on the ground breaking mindset of today’s generation, they celebrate 27 Nordic based creators and visionaries, who through their creativity, high ambitions and strong voices dare to go their own way to change, inspire and motivate for a better tomorrow.
Directed by Arvida Byström, the campaign film features an impressive collective of females from Sweden, Denmark, Finland and Norway - with their creative crafts spanning from phototographers, to sneakerheads, models to music artists and more. Progressive DJ Collective LadiesLoveHipHop (see header image) of Stockholm, Sweden feature in the campaign and we absolutely love them. They are three wonderful twenty-something year old ladies, known to play the best in US, UK and Swedish hip-hop. They throw the sickest parties and have even opened for The Carter’s during their European Tour. We are living in a time where females are no longer afraid to go after their true dreams and interests. This is absolutely awesome!
So this beauty of a silhouette is now available at adidas Originals stores worldwide and on adidas.com/falcon for a GB retail price of £84.95. The Falcon is available in nine different colourways however, if you really want a pair you better move quick, as they are selling out fast!
Check out the adidas Nordics campaign film below and appreciate these beautiful Queens of the Nordic scene.