Jacquemus Spring / Summer 2019 Menswear
French born, Simon Porte Jacquemus was under speculation earlier this year that he may be launching a menswear line, after closing his delectable womenswear Autumn/Winter 2018 collection wearing a hoodie inscribed “NEW JOB, L’HOMME JACQUEMUS.”
Jacquemus, indeed kicked off his first menswear debut for Paris Fashion Week in style. He incorporated the shoreline (which essentially was the runway) on a beach enclave on the outskirts of Marseille. The swimwear focused collection opened with a striking baby blue smart-casual tracksuit and matching wallet pouch; an accessory that would be a running theme throughout many of the looks. Outfits were also accessorised with straw hats and oversized beach bags.
Models displayed ripped abs and strong physiques underneath shades of coral and burnt orange and merino wool light knitwear in earthy tones. Their silhouettes were a reflection of his depiction of the “Gadjo,” something he calls “a hunky outsider archetype from the south” and what the urban dictionary describes as a word for a non-gypsy male in the south of France, used amongst the young to describe a man.
A stand out look was a buttoned-down shirt reminiscent of Henry Matisse’s infamous leaf print pattern, harmoniously combined with slouchy jeans which were rolled up at the cuff in authentic ‘beach bum’ nature. Strung across his chest was a matching wallet pouch that blended perfectly with its backdrop.
According to Vogue, “despite having no formal training, Jacquemus has built a brand reputed to have generated over $5 million in sales in 2016.” An impressive figure spawned from his successful womenswear collections, picked up by the likes of Penelope Cruz and Kim Kardashian. Looks like the sky’s the limit; or should I say sea level.