Amethyst - Boys [Video]

Let us introduce you to the gorgeous soul-infused sounds of UK R&B artist Amethyst. Following on from her debut EP ‘Get Comfortable’ that dropped earlier this year, Amethyst’s latest single ‘Boys’ again showcases her lush, sultry vocals and potent lyrics on what she describes as, “a soundtrack to calling men out on their behaviour.”

She elaborates, “I wrote this song shortly after the news of Sarah Everard’s tragic death. I was sick and tired of seeing men, (boys), being able to get away with anything and abusing their power, whether that be within the workplace, relationships or just day to day life and seeing no repercussions. Of course there are elements of my own heartbreak and experiences in there as well, but I was sadly inspired by the fact that every woman I know has gone through one of the above scenarios in her life. Men need to start changing how they act towards woman, queer, trans, non-binary and all LGBTQIA+ people. I hate the fact that so many people will resonate with this song, but I hope it will help to create change.”

Produced by HYLNU who dusts magic on Rachel Chinouriri’s tunes, the duo recorded the whole song in just one day. “It was such a different experience because it really pushed me to sit with my feelings and focus on exactly what I wanted to say whilst also challenging me to come up with interesting lyrics and melodies within a short time period. It clearly was a good exercise for me, because we came out with a song I absolutely love.”

Watch and listen below:

CREDITS

Creative Direction - Amethyst

Videographer & Director - Kimberley

Fua Assistant - Kim Chaung

Lighting Assistant - Julianna Persson

Hair & MUA - Elektra Adonis

Costume - Eloïse Rocher

BTS - April René

Models - Danielle Espirit, Monira Kaouech, Precious Oseremen, Emily Olum