Joya Mooi - Roselle [Video]

Photography by Boris Lutters

The radiant Sim Fane and SIROJ produced single arrives as Amsterdam artist Joya Mooi drops details of her forthcoming studio album, which will be released in two parts, with Side A coming out on the 30th September and Side B following in 2023. In 'Roselle', Joya takes inspiration in the roselle hibiscus flower, which grows in parts of Africa, Asia, India, Australia and Latin America.

Joya explains: "Roselle is inspired by the roselle hibiscus flower - a celebration of cross-continental traditions, despite their painful origin. One plant (amongst many others) is part of the botanical legacy that connects the African Diaspora with the transatlantic slave trade. I think there's something magical and interesting about these traditions that exist over 400 years, stemming from a horrendous past."

‘Roselle’ arrives accompanied by a captivating music video that was shot in South Africa; a place the artist draws great inspiration from due to her father's heritage. Watch below.