Ayra Starr - Beggie Beggie feat. CKay [Video]

Rising star in afro-pop Ayra Starr has dropped the visuals for much-loved track ‘Beggie Beggie’, featuring CKay. The vibrant video directed by Director K (Burna Boy, WizKid, Ladipoe) elevates the warm grooves of the track as it carries forward Ayra’s vulnerability in its anthemic sound.

The music video which comes alive as a representation of Nigeria’s ongoing cultural renaissance, balances joy and carefree abandonment with a heart-wrenching dark twist on feeling used and disposed in love. Speaking on the visual, Ayra said, “Old Nollywood has had some of the biggest impact on Gen-Z fashion and style. I thought it would be fun and beautiful to re-create that era and its influence on pop culture as a whole. ‘Beggie Beggie’ is not just a sad song, it’s about a young woman seeing things for what they are”.

Check out the official video for ‘Beggie Beggie’ below: