Justine Skye - In My Bag [Video]

Justine Skye releases the official video for her single ‘In My Bag’, capturing the fun, glitzy and rebellious energy of the track perfectly. Directed by Loris Russier, the carefully crafted video mirrors the futuristic theme of her latest collaborative project, created with iconic musician and producer Timbaland.

Even though Timbaland’s recognisable crisp, high-resolution take on a hip-hop/R&B beat can be heard across the track, the real strength lies in Justine’s fresh and exciting charisma. A R&B pop hit with an instantly appealing bounce that exemplifies Justine’s mesmerising vocals.

“When I’m in my bag my phone stay in my bag // Imma have to call you back when I’m done throwin’ it back // I work so hard, so I can throw this cash // And Imma make it all right back,” sings Justine.

To illustrate the need to put away our phones and embrace the present moment detailed in the lyrics, the visuals show Justine and her friends out revelling in each other’s company as her phone slips into the depths of her bag. With concept and creative direction coming from E&E Creative, the video captures Justine’s raw joyful personality and natural stardom.

Her latest album ‘Space and Time’ is out now and is doused in smooth R&B vibes, melting vocals and glorious femme energy.

You can check out the video for ‘In My Bag’ below:

CREDITS

Directed by Loris Russier

Concept and Creative Direction by E&E Creative 

Produced by Left Productions

Executive Producer - Boris Labourguigne

Producer - Nick Callais 

Cinematographer - Andrea Gavazzi

Production Designer - Gui Trang Nguyen

Justine's Stylist -  Lauren Anne Groves 

Assistants -  Akil Spooner, Heather Love, Myles Colbert

Hairstylist - Ursula Stephen

Hairstylist Asst - Trennace Gallatin

Make-up - Jamal Scott

Make-up Asst - Daneka Maile

Justine Skye Assistant - Oloni Binns

Special thanks to Victoria Secret and BeatsByDre

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