Cutting edge and contemporary, Soulland gives classic shapes a timeless twist

Founded in Denmark in 2002, Soulland is a brand with energy. With a goal of creating garments that are contemporary and modern, the brand focuses on subtle touches and details. Sourcing their materials from production facilities in Italy, France and Portugal, Soulland aims to produce high quality mens and womenswear, while increasing their focus on GOTS certified factories and exploring ways to become more sustainable. The brand believes strongly in sourcing locally and supporting independent businesses, something that is becoming ever more important. They hope to create healthier local relationships and environments.

With an artisanal background, presenting itself through the brands aesthetics and design principles, they create classic pieces with a unique and playful twist. No stranger to collaboration, Soulland keeps their known style, adding pattern and print to classics. The Peanuts collaboration showcases bold statement graphic co-ords, sheer printed shirts and dresses for women and more subtle graphic hoodies and t-shirts. Their Logic collaboration highlights essential slogan t-shirts and hoodies, with pops of pink among classic colours. Playboy was the most recent collaboration, presenting repetition in the prints of shirts and simpler printed hoodies.

Continuing with the trend of collaboration, Soulland’s flagship store in Copenhagen, which opened in August 2013 and showcases the brands latest collections, is also home to pop-up concerts and social events. Soulland can be found in premium stores worldwide such as Harvey Nichols and Goodhood in London, Bloomingdales in New York and Printemps in Paris.

Buy online at soulland.com.