Take an Uber today and discover pioneering women, who have made a difference in London for International Women’s Day
Jumping in an Uber today? Well you may be pleasantly surprised with some amazingly informative messaging, when you start your trip. In celebration of International Women’s Day, Uber have set out to highlight those pioneering women, with a blue plaque in London. Founded in 1866 (and now ran by English Heritage) the blue plaque scheme aims to link the people of the past, with current buildings of today. There are over 900 plaques across the city of notable individuals however, only 14 percent of these plaques have been dedicated to women.
This year’s theme for IWD is #BalanceforBetter because a balanced world, is most definitely a better world. By partnering with English Heritage, Uber are calling out to riders to submit their own suggestions, with the hope to better the balance of blue plaques dedicated to incredible women. Do you have a suggestion? If so, click here to find out more.
It doesn’t stop there, in fact it gets even more exciting! Uber have also partnered with three incredible London based women, who each take us on a personal tour to highlight the stories of their favourite women with a blue plaque, as well as other notable women currently inspiring change across this generation.
Naysap AKA Naomi Richardson is a fashion stylist, photographer and the Creative Director & Founder of GRL GNG - a platform dedicated to support aspiring and established female artists. During her tour, Naomi questions why so many amazing women have not received the recognition they deserve, as well as highlighting some amazing female music moguls who have made significant influence across the capital.
Kirsti Hadley, the founder of GRL PWR Gang - a collective of influential creative women, who have come together because of their passion for female empowerment and to support women within the creative industries. Speaking on the fact that she would “happily change her name to Steve,” if it would help her achieve her end goals, Kirsti shines the light on London based female entrepreneurs.
Kelechi aka Kelechnekoff is an actor, director, dance innovator, multi-award winning podcaster and social commentator. As a pole dance teacher, Kelechi is very well known to be a woman who proudly goes against the norms of society. During her tour she introduces us to some of London’s Black Heroines, those who have paved the way to ensure she can travel through the streets with her head held high.
Be sure to watch the films to discover an array of incredible women, who you may not have known about before now. Let’s also thank the amazing team at Uber, who brought this amazing campaign to life: Selicia Richards-Turney, Olivia Wood and Daniel Copley - well done to you all and Happy International Women’s Day!