Introducing the Nike Adapt BB... The performance shoe that comes to life when you put them on!
I’m not sure what I imagined the future would be like - maybe flying cars, hoverboards, affordable house prices. But it seems like we’re going to have to settle for shoes that lace themselves and quite frankly, that’s enough for me.
On January 15th, Nike unveiled the Nike Adapt BB - the new basketball sneaker that aims to tackle the comfort/performance dilemma in an innovative way. The human body has proven itself to be the most confusing thing, time and time again so it is no surprise that your feet can fluctuate to half a size bigger when put under stress - especially when playing basketball. The tech in the shoe allows the fit to be customised in the app or using the buttons on either side, making sure that performance is never compromised by fit.
Boston Celtics forward Jayson Tatum debuted the sneaker in their Wednesday night game against the Toronto Raptors. Tatum said on wearing the Nike Adapt BB: "Being one of the first athletes to wear the shoe and being picked as a representative of the future of Nike basketball means a lot. That the app allows the ability to put the shoe on and touch the button, change the colors, see the percentage on the battery...it's just cool."
The Nike Adapt BB retails at $350 and will be released on February 17 during the NBA All Star Weekend in Charlotte, NC.