The Bowlcut Way | DSTNGR Editorial
It was last year we came across the Bowlcut brand. To be precise, they were showcasing their collection of tee’s, as part of a pretty cool fashion presentation for London Collections: Men SS18, at Kamio, Shoreditch.
It’s pretty simple really, their t-shirt designs are sick! Taking popular brand identities and spinning them into tongue and cheek statements and slogans. From the re-invention of the Rebook logo into “Rasclat” and the Marlboro branding into “Mandem,” the UK streetwear brand found a creatively niche way to relate to British youth culture but in a way, that’s extremely recognisable to the masses.
Since launching in 2016, Bowlcut founded by Aisha and Joe has collaborated with the likes of Kurupt FM, Boy London and have even touched on political matters by working with Sadiq Khan and his ‘Keep London Alive’ campaign.
We bring the Bowlcut designs to life, in this fashion editorial featuring Dicky, a tattooist from The Circle London studio in Soho, London. We capture him inking up his client, whilst sporting a couple of the Bowlcut tees.
adidas | Bowlcut | Nike | Reebok
Creative Director Quinton Faulkner
Photographer George Brown | Videography Sabrina-Anne Sarpong | Editing Quinton Faulkner | Model Dicky | Tattoo Studio The Circle London